Terms and Conditions

Sarivo Analytics (Sarivo Forecourt Co-Pilot)

Last updated: 14 January 2026

These Terms and Conditions ("Terms") set out the legal agreement between Sarivo Analytics and the business customer that signs up for and uses Sarivo Forecourt Co-Pilot (the "Service").

Important: The Service is provided for business-to-business use only. By creating an account, subscribing, or using the Service, you confirm that you are acting for purposes relating to your trade, business, craft or profession and not as a consumer.

1. About Sarivo Analytics

Sarivo Analytics is the trading name of: Sarivo Analytics, company number: 16532422, registered office: Lifford Hall Lifford Lane, Kings Norton, Birmingham, United Kingdom, B30 3JN

Support contact: support@sarivoanalytics.co.uk (or such other address as we notify you).

2. Definitions

In these Terms, the following words have the meanings set out below:

  • Account: the online account created for you (and your Authorised Users) to access the Service.
  • Authorised Users: your employees, contractors and agents that you permit to use the Service under your subscription.
  • Billing Month: each monthly billing period starting on the date your subscription starts and renewing on the same calendar day each month.
  • Customer: the business customer that subscribes to the Service ("you", "your").
  • Monitored Vehicle: a vehicle you add to your active stock within the Service for ongoing daily monitoring and weekly actions.
  • Prospect Check: a vehicle look-up performed to assess a vehicle you are considering purchasing (not necessarily in active stock).
  • Unique Vehicle: a distinct VRM processed through the Service in a Billing Month (including when added as a Monitored Vehicle or checked as a Prospect Check). Re-checking the same VRM in the same Billing Month normally counts once.
  • Plan: the subscription tier you purchase (e.g. Pitch 30, Pitch 60) with its price and usage limits.
  • Third Party Data: vehicle listing and market information sourced from our licensed third-party data providers and other sources, and any derived analytics we generate from that information.
  • VRM: vehicle registration mark (number plate).

3. Eligibility and account set-up

3.1 Business use only. The Service is not intended for consumers. You confirm you have authority to bind your business to these Terms.

3.2 Accurate information. You must provide accurate, current and complete information when registering and keep it up to date.

3.3 Account security. You are responsible for maintaining the confidentiality of login credentials and for all activity under your Account. You must notify us promptly of any unauthorised access or use.

4. The Service

4.1 What we provide. Sarivo Forecourt Co-Pilot is a subscription SaaS platform that monitors your stock against the local market, refreshes Monitored Vehicles daily, and produces a weekly action list (including via an action email) to help you decide what to reprice, hold or investigate.

4.2 No scraping by Sarivo. Sarivo does not scrape car listing websites directly for the purpose of providing the Service. We rely on licensed third-party data providers and other sources.

4.3 Evidence and links. Where available, we may show comparable listings and deep links to third-party advert pages. Those third-party sites are not controlled by us and may change or be unavailable.

4.4 Service changes. We may update the Service from time to time (for example to improve performance, comply with law, or reflect changes in data sources). We will try to avoid material reductions in core functionality without notice.

5. Plans, usage limits and fair use

5.1 Subscription only. The Service is provided on a subscription basis. There is no pay-as-you-go model unless expressly agreed in writing.

5.2 Plan limits. Each Plan includes (a) a maximum number of Monitored Vehicles that can be active at one time and (b) a maximum number of Unique Vehicles that can be processed per Billing Month. Prospect Checks are included and count towards the Unique Vehicles allowance.

5.3 Fair use and anti-abuse controls. Plan limits exist to prevent misuse (for example bulk scanning or using the Service as a proxy for third-party data). You must not attempt to bypass limits by repeatedly deleting, re-adding or rotating vehicles, creating multiple accounts, or using automation. We may apply reasonable technical measures to detect and prevent such behaviour.

5.4 What happens if you exceed limits. If you exceed your Plan limits we may (at our discretion): (a) restrict further lookups or additions until the next Billing Month, (b) require you to upgrade to a higher Plan, or (c) agree additional limits and fees with you in writing.

5.5 Plan table. Current Plan limits and pricing are set out in Schedule 1. We may update pricing and Plan limits with notice in accordance with section 12.

6. Fees, payment and VAT

6.1 Fees. Fees are as stated on our website, in-app, or in an order form. Fees are payable monthly in advance for your chosen Plan.

6.2 VAT. All prices are exclusive of VAT unless stated otherwise. You are responsible for any applicable taxes.

6.3 Payment processor. Payments are taken by Stripe (or another payment provider we notify you of). You authorise recurring charges for the subscription until cancelled.

6.4 Late payment. If payment fails, we may retry the payment and may suspend access until payment is received. We may charge statutory interest and recovery costs where applicable for invoiced amounts.

6.5 Cancellations. You can cancel a subscription through your account settings (if available) or by contacting support. Unless stated otherwise, cancellation takes effect at the end of the current Billing Month.

6.6 Refunds. Fees are non-refundable for the current Billing Month except where required by law or where we agree otherwise in writing.

6.7 14-day money-back guarantee. If we advertise a 14-day money-back guarantee, it applies only to your first paid Billing Month on a new Account. To claim it you must request cancellation and a refund within 14 days of the subscription start date. The guarantee does not apply where we reasonably suspect misuse, fraud, or breach of these Terms. If we grant a refund, we may close or restrict the Account.

7. Customer responsibilities and acceptable use

7.1 Lawful use. You must use the Service in compliance with all applicable laws and regulations, including competition law. You must make independent pricing decisions and must not use the Service to facilitate price-fixing or anti-competitive collusion.

7.2 Permitted use. You may use the Service and outputs for your internal business purposes to price, manage and monitor your stock and purchasing decisions.

7.3 Prohibited use. You must not (and must not allow any third party to):

  • resell, sublicense, publish, distribute or make available any Third Party Data or outputs to any third party outside your business (including via an API, feed, widget or public website), except where we expressly permit display within your own authenticated business systems for your own internal users;
  • use the Service as a proxy or gateway for third-party market data, or enable anyone else to access third-party data through you;
  • build or operate a public VRM lookup tool or make VRM lookups available to the public using the Service;
  • scrape, crawl, spider or systematically extract data from the Service, or use automated means to access the Service except where we provide an agreed integration;
  • reverse engineer, decompile or attempt to derive source code, underlying ideas, algorithms or non-public data from the Service;
  • remove, obscure or alter any proprietary notices in the Service;
  • interfere with or disrupt the Service, attempt to bypass security, or impose an unreasonable load on our infrastructure;
  • use the Service to build or improve a competing product or service that replicates Sarivo Forecourt Co-Pilot's key features or outputs.

7.4 Authorised Users. You are responsible for ensuring Authorised Users comply with these Terms. You must not share login credentials outside your business.

7.5 Monitoring. We may monitor usage to protect the Service, enforce Plan limits and comply with third-party licensing. We will handle any personal data in accordance with our Privacy Policy and data protection law.

8. Data sources, AI outputs and accuracy

8.1 Third Party Data. The Service relies on Third Party Data sourced from licensed providers and other sources. We do not guarantee that Third Party Data will be complete, accurate or up to date.

8.2 Refresh timing. Monitored Vehicles are refreshed daily on a best-efforts basis. Market conditions can change quickly and there may be delays or gaps in available data.

8.3 AI generated action email. The weekly action email and some explanations may be generated or assisted by automated systems. They are intended to support decision-making, not replace it. You remain responsible for your pricing, buying and selling decisions.

8.4 No advice. The Service provides information and analytics only. It is not financial, legal or professional advice and you should use your own judgment.

8.5 Caching. To operate efficiently and comply with our third-party licensing, we may cache Third Party Data for limited periods (for example up to 48 hours).

8.6 Derived metrics. We may store and retain metrics we generate from Third Party Data (for example averages, percentiles and days-on-market indicators) for longer periods.

9. Intellectual property

9.1 Our IP. We own (or license) all intellectual property rights in the Service, including the software, user interface, reports and analytics methodology, and any databases or compilations created by Sarivo (excluding your own data).

9.2 Your licence. Subject to payment and compliance with these Terms, we grant you a limited, non-exclusive, non-transferable licence to access and use the Service during the subscription term for your internal business use.

9.3 Your data. You retain ownership of data you input (for example your stock details and notes). You grant us a licence to host, process and display your data as required to provide the Service.

9.4 Feedback. If you provide feedback, you grant us the right to use it to improve the Service without obligation to you.

10. Data protection and security

10.1 Data protection. Each party will comply with applicable data protection laws including the UK GDPR and the Data Protection Act 2018.

10.2 Roles. In most cases, you are the controller of personal data you input and we act as your processor. Where we process data as a controller (for example account administration, billing and security logs), we will do so in accordance with our Privacy Policy.

10.3 Security. We will use appropriate technical and organisational measures to protect your data. No online system is perfectly secure and you acknowledge residual risk.

10.4 Sub-processors. We use third parties to provide parts of the Service (for example hosting and payment processing). We remain responsible for their performance as required by law and will impose appropriate obligations on them.

11. Confidentiality

11.1 Each party may receive confidential information from the other. A party must keep confidential information secret and use it only to perform its obligations and exercise its rights under these Terms.

11.2 Confidential information does not include information that is public, independently developed, or lawfully obtained from a third party.

11.3 You must not disclose the identity of our third-party data providers, pricing terms with those providers, or technical details of our integrations unless we expressly permit it in writing.

12. Suspension, termination and changes

12.1 Suspension. We may suspend or restrict access immediately if: (a) payment is overdue, (b) we reasonably suspect misuse or breach of these Terms, (c) required for security or legal reasons, or (d) your use risks breaching third-party licensing.

12.2 Termination by you. You may cancel your subscription in accordance with section 6.5.

12.3 Termination by us. We may terminate with immediate effect if you materially breach these Terms and fail to remedy the breach within 14 days of notice (where remediable), or immediately for serious breach (including data misuse).

12.4 Effects of termination. On termination your right to use the Service ends. We may delete or anonymise your account and data in accordance with our retention policy, subject to legal requirements.

12.5 Changes to Terms and pricing. We may update these Terms and/or pricing from time to time. Where changes materially disadvantage you, we will give reasonable notice. Continued use after changes take effect constitutes acceptance.

13. Liability

13.1 Service provided as is. To the fullest extent permitted by law, the Service is provided on an "as-is" and "as-available" basis and we disclaim all implied warranties and conditions.

13.2 No indirect loss. We are not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of goodwill, loss of business opportunity, or loss of data.

13.3 Liability cap. Subject to section 13.4, our total aggregate liability to you arising out of or in connection with the Service and these Terms is limited to the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim.

13.4 Non-excludable liability. Nothing in these Terms limits or excludes liability that cannot lawfully be limited or excluded, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

14. Indemnity

You will indemnify and keep us indemnified against all losses, liabilities, costs and expenses (including reasonable legal fees) arising from third-party claims relating to (a) your breach of these Terms, (b) misuse of the Service or Third Party Data, or (c) your content or instructions infringing third-party rights.

15. General

15.1 Entire agreement. These Terms, together with any order form and referenced policies, form the entire agreement between the parties.

15.2 Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms as part of a sale of our business or assets.

15.3 Severability. If any provision is found unenforceable, the remaining provisions remain in force.

15.4 Governing law. These Terms and any dispute arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

15.5 Force majeure. We are not liable for failure to perform or delay caused by events outside our reasonable control (including third-party outages, network failures, or supplier interruption).

Schedule 1 - Plans and limits (current)

Pricing is monthly and exclusive of VAT. Plan limits are per Account and apply to each Billing Month.

PlanPrice (excl. VAT)Active VehiclesMonthly Adds
Pitch 30£99/month3045
Pitch 60£149/month6090
Pitch 100£229/month100150
Pitch 150£299/month150225
Pitch 250£399/month250375

Notes:

  1. A Unique Vehicle is measured by distinct VRMs processed in a Billing Month, regardless of whether you later delete or archive it.
  2. Repeated checks of the same VRM in the same Billing Month normally count once.
  3. We may apply reasonable controls to prevent attempts to bypass limits.

Important Notice

The Service is for internal business use only. You must not provide access to the Service or its outputs to third parties or the public.